USEFUL FOR: CONCEALING, HIGH-DEFINITION
The final product in this series has been an underground cult favourite for a few years. On a normal day, most men would steer away from something with the word "Girl" in it, much less a make-up product, but this item is basically miracle-skin-in-a-tube.
Made in 18 shades, the range covers fair skin, to olive, and dark skintones. There are so many options that finding a shade becomes a happy problem. I picked two shades (Warm Sand & Toffee), which covers my skin at its fairest and most tanned. It is advisable to do this, as skintones change during different times of the year, and across different parts of the face. Out of all the concealers reviewed, this one matched my skintone to about 90 to 95%. That alone lends this product high marks.
It is housed in a clear blister tube, like a toothpaste, with the exception of a brush-tip applicator under a black screw-on cap. The brush starts off white, but is tinted with the colour of the product as it is squeezed and applied. Everything is constructed in clear plastics, which is a major plus, so users can tell when the product is running out or if it has discoloured. Once again, this is a small but important feature, often overlooked by other brands. Each tube hold 8 grams of product.
The brush tip applicator also helps to distribute just the right amount of concealer. You can make short strokes over problem areas, before blending it in. If another layer is required, the brush allows a finer application that compliments the product buildability. So it is very easy to achieve a natural finish.
Effect:
I found the process of concealing very fast with this product. Usually taking about 4 mins to address redness around the nose, blemishes and dark circles, I was able to do that in half the time. This is mainly due to the brush tip, which makes for very efficient application. Blending is also easy, especially when the shade is a near-perfect match. The effect is a lot like an eraser, quite amazing.
Throughout the day, the product does not cake or dry out. It is best applied over clean moisturised skin. That helps to retain its concealing abilities, without needing powder. The areas that do get oily over time can be dabbed with a tissue. This picks up the shine and some of the pigment, but for the most part, the coverage is undisturbed.
This is also the reason why the product deserves that "HD" label. Its pigments are one of the finest, able to reach into lines but still give the skin sheerness and glow. This allows it to appear invisible both in person and more importantly, in photos or bright flashes. The ingredients responsible for this are Mica, and a unique Micro-Crystal infused wax.
That said, the product life once opened is only 18 months. This is shorter than usual, even though it contains 5 types of parabens. So if it is not used daily, product wastage is eminent. The brush tip is also a hot-bed for bacteria, as it comes into direct contact with the skin. So do remember to discard after 18 months, or if the product starts to discolour or smell.
All in all, it is highly understandable why this product gets so much raves. And at a very affordable price-point (< USD10) this is a Holy Grail item for many. It also has an additional use as a contour/highlighter, by respectively going one shade darker/lighter than your natural tone. While I have not been able to test this in dry winter conditions, this product has proven itself to be a favourite in my everyday go-to set.
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